Channel guides
Who do you need to reach?
Every audience hears a message differently. Find the channel for the person you’re writing to — then tune your message to it.
All channels
CFO
How do you actually get through to a CFO?
your boss
How do you talk to your boss so they actually hear you?
investors
How do you talk to investors without overselling?
Engineers
How do you communicate with engineers without losing them?
Designers
How do you give a designer feedback they can actually use?
Executives
How do you communicate with executives so they act?
Recruiters
How do you talk to a recruiter so you stand out?
a difficult coworker
How do you communicate with a difficult coworker?
clients
How do you communicate with a difficult client?
grandma
How do you actually get through to your grandma?